Analysis of 3m Command

Executive Summary 3M Singapore controls many market leading brands in their various markets, such as Post-It ®, Scotch ® Tapes, Scotch-Brite ® and Commandâ„ ¢. In this report, we will be focusing on the brand – Commandâ„ ¢. We aim to address the problem of the erosion of Commandâ„ ¢Ã¢â‚¬â„¢s competitive advantage in its increasingly competitive industry by providing improved/new BTL strategies which Command can undertake. Based on our survey, there are 2 interesting findings which we aim to tackle through our recommendations. The first of which is that consumers could not differentiate Commandâ„ ¢ from 3M. In other words, they viewed Commandâ„ ¢Ã¢â‚¬â„¢s products as â€Å"3M hooks† rather than â€Å"Commandâ„ ¢ hooks†. This could lead to a brand dilution of 3M in the long run which is not ideal. The next is that Command’s value proposition of easy and clean removal is not fully understood by consumers. To aid Commandâ„ ¢ in targeting its consumers effectively so as to anchor its footing as the market leader, we aim to address the problem and the misconceptions consumers have. We first investigated the factors behind motivating consumers’ consumption for products in the DIY-Mounting and Fastening Industry, followed by an analysis of the effectiveness of its current BTL strategies. From our results and findings, we have divided Commandâ„ ¢Ã¢â‚¬â„¢s consumers into 2 main groups: â€Å"The Innovalist† – Creative individuals who are motivated to purchase based on aesthetics appeal, and â€Å"The Functionalist† – Individuals who are more concerned with durability than other factors. All in all, we aim to help Commandâ„ ¢ differentiate itself from its competitors so as to anchor its position as the market leader. Table of Contents 1. 0 Introduction4 1. 1 Market description4 1. 2 Products review4 1. 3 Competitive environment analysis5 2. 0 The Problem, The Issues, Our Objectives5 2. 1 Issues5 2. 2 Problem6 2. 3 Objectives6 3. 0 Methodology6 4. 0 Results & Findings8 4. 1 Problems8 4. 2 Opportunities9 4. 3 Categorisation of consumers11 4. 4 Effectiveness of current BTL strategies12 4. 4. 1 Primary Space13 4. 4. 2 Secondary space14 4. 2. 3 Print Ads14 4. 2. 4 Promoters15 4. 2. 5 POSM15 5. 0 Recommendations15 5. 1 Primary Space16 5. Secondary Space17 5. 2. 1 â€Å"The Road to Commandâ„ ¢ing Success† Project17 5. 2. 2 â€Å"Is this your room? Start Living! † or â€Å"Tidy Room, Long Living†19 5. 3 Print Ads20 5. 3. 1 â€Å"Visuality Is Key†20 5. 4 Future Plans21 6. 0 Controls & Limitations22 Appendix24 1. 0 Introduction Commandâ„ ¢, one of the brands under 3M’s consumer and office business segment, positions itself as an innovative solution for consumersâ₠¬â„¢ mounting and fastening needs and the gateway through which they are able to transform their space quickly and easily. It has successfully carved a credible name for itself by being true to its brand promise of delivering damage-free, strong hanging solutions which can be removed cleanly and also as an innovative brand through the development of its USP: Stretch Release Technology (USPT). 1. 1 Market description Commandâ„ ¢ is in the mounting and fastening industry. Its target audience is aged 25-45, with a monthly household income above S$4000. The age group comprises of young adults who would most likely be working in their first job and adults who have reached certain milestones in their careers. . 2 Products review Commandâ„ ¢ has a wide range of products under its line, ranging from the general hooks of different sizes to various types of organization products to bathroom accessories. Although products are priced at a premium, it offers consumers damage-free, strong hanging solutions which can be removed cleanly. The main differentiating factor lies in Commandâ„ ¢ Adhesive the revolutio nary USPT that combines a reusable hook with removable, water-resistant adhesive that comes completely off with the pull of a tab and does no damage to the surface in the process. . 3 Competitive Environment Analysis With the rapid advancements in technology, the cost of technology is decreasing steadily, lowering the cost of entry into the industry. Hence, Commandâ„ ¢ face increasingly level of competition from less established brands such as Shunmei, Magic Mounts ® and LEC which positions itself as cheaper alternatives of Commandâ„ ¢ products. These competitors offer consumers products similar to Commandâ„ ¢- able removes cleanly and easily-. Their imitations of Commandâ„ ¢Ã¢â‚¬â„¢s USPT and competitive pricing strategies have been eroding Commandâ„ ¢Ã¢â‚¬â„¢s competitive advantage; compromising Commandâ„ ¢Ã¢â‚¬â„¢s standing as the market leader. 2. 0 The Problem, The Issues, Our Objectives 2. 1 Issues With the new entrants and less established competitors competing head-on with Commandâ„ ¢Ã¢â‚¬â„¢s core competency-positioning themselves the in a similar way as Commandâ„ ¢ but charging at a lower price-, it will erode Commandâ„ ¢Ã¢â‚¬â„¢s competitive advantage and possibly alter consumer’s perception of Commandâ„ ¢. Figure 1 illustrates the current positioning by Commandâ„ ¢Ã¢â‚¬â„¢s close competitors. Price Quality Command Competitors Price Quality Command Competitors Figure 1 Consumers' Perception 2. 2 Problem These issues pose a problem to Commandâ„ ¢ if left unresolved – Commandâ„ ¢Ã¢â‚¬â„¢s standing as the market leader and the prestige that it enjoys will be eroded. As competitors mimic Commandâ„ ¢Ã¢â‚¬â„¢s products, it is imperative to differentiate itself further and convey to consumers about the premium product it offers. 2. 3 Objectives To ensure Commandâ„ ¢Ã¢â‚¬â„¢s continued success and position as the market leader, it is crucial to discover consumers’ motivation in purchasing wall mounting and fastening products. We would thus assess the issues and the potential problem which threatens Commandâ„ ¢Ã¢â‚¬â„¢s legacy in the industry, and tailored a marketing plan that consists of a range of innovative recommendations to aid Commandâ„ ¢ in differentiating itself and to achieve its 3 goals of informing, raising awareness and increasing adoption rate by its target group. We start by investigating the factors that motivate consumers to purchase wall mounting and fastening products. Then, we analyse the effectiveness of Commandâ„ ¢Ã¢â‚¬â„¢s current below-the-line (BTL) strategies, propose changes and recommend new BTL strategies so that we can better target the consumers. These efforts are aimed to help Commandâ„ ¢ secure its position as the market leader, making it consumers’ preferred choice and proclaiming that â€Å"Commandâ„ ¢ is different, Commandâ„ ¢ is better†. 3. 0 Methodology A combination of primary and secondary research is undertaken to understand consumers’ motivation behind purchasing wall mounting and fastening products and assessing the effectiveness of Commandâ„ ¢Ã¢â‚¬â„¢s current BTL strategies. Our primary research consists of three parts. Firstly, a survey designed to help us understand the consumers and the factors that motivate or influence them to purchase wall mounting and fastening products. This survey is aimed at Commandâ„ ¢Ã¢â‚¬â„¢s target segment of consumers. The survey is conducted via the online platform to 100 consumers using Google docs, an online tool that enables collecting and analyzing data. Secondly, in-store observations of consumers purchasing wall mounting and fastening products is used to substantiate the analysis derived from our survey. The observation last between 30 minutes to 1 hour and took place in three different locations: the central and the heartland. We use a common set of questions to guide us when we are doing these observations, helping us to better understand the processes that consumers go through and identify the motivation consumers have when making their purchase decision. The effectiveness of current BTL strategies can be inferred through observing the influence it has on consumers’ purchase behaviour. Lastly, we did a focused group interview with 2 different groups of consumers; both are couples in the mid 20s. Pair A was a couple who works as an architect and a banker, while Pair B was a couple who are an engineer and an accountant. Our secondary research includes industry reports and literature reviews to assist us in generating a marketing plan tailored to Commandâ„ ¢Ã¢â‚¬â„¢s needs. Literature reviews help us to see how current BTL strategies can be improved for it to become more effective. The industry reports will provide us with a better understanding of the recent market conditions and the competitive outlook. 4. 0 Results ; Findings . 1 Problems A) Based on our survey results, we identified that consumers are unable to relate Commandâ„ ¢Ã¢â‚¬â„¢s main characteristics to the Commandâ„ ¢ brand. Only 7% thought of Commandâ„ ¢ when â€Å"adhesive strips† and â€Å"removes cleanly† were used to describe a particular brand of hook. A significant percentage (76%) of the respondents felt that the description was on 3M. This shows that consumers are not able to dif ferentiate between 3M and the Commandâ„ ¢ brand. In fact, more than half of this 76% answered that they have never heard of Commandâ„ ¢. While this shows that 3M has been successful in establishing its credibility in the mounting and fastening market, this situation is not ideal. If there are negative reviews on any of 3M’s Fast Moving Consumer Goods (FMCG) brands, the sales of Commandâ„ ¢ would be affected as well. A good example of successful differentiation would be that of 3M Post-It ®. Consumers see the brand name as â€Å"Post-It ®Ã¢â‚¬  by 3M not â€Å"3M stickers†. B) From our observations done at DIY stores in Singapore, we have also found out that Commandâ„ ¢ shelves are not sufficiently strategically placed to capture consumers’ attention. Commandâ„ ¢ hooks are not the first hooks that consumers see when they step into the store. This is a problem as consumers tend to be more experimental towards low-involvement product, switching between brands, as the costs and risks involved are low. 4. 2 Opportunities From our analysis, we will explore the opportunities Commandâ„ ¢ can tap into. Also, we will attempt to better characterize the characteristics of the 2 groups in order to target them more effectively in our recommendations. Table 1 Consumer's Willingness to purchase Command hooks | Hook users| Non Hook Users| Willing to pay for Commandâ„ ¢| 9 (12%)| 24 (86%)| Not willing to pay| 65 (88%)| 4 (14%)| Our question posed to respondents includes listing out the various attributes of Commandâ„ ¢ hooks and asked respondents to indicate their willingness to purchase such a hook. From the table above, we infer that hook users are not willing to pay a premium price for â€Å"Commandâ„ ¢Ã¢â‚¬  hooks, while non-users are willing to. This is an ideal group for Commandâ„ ¢ to target, with the aim to convince non-hook users to start using hooks, by creating a perceived need for using hooks. Hooks are low-involvement function-based product; people are only motivated to purchase them when there is a need to. Hence, in order to increase usage of Commandâ„ ¢ products, Commandâ„ ¢ would have to introduce to consumers the various ways one can do with hooks, creating a perceived need in consumers to purchase hooks. Non-users of hooks have the misconception that hooks in general would leave stains when removed. When targeting the non-users of hooks, Commandâ„ ¢ would need to address their concerns about hooks leaving ugly stains on the wall or peals the paint off. This shows that convenience is the main attribute consumers consider when they purchase adhesive removable hooks. However, the ideal attributes consumers have in mind for hooks in general are durability and the design of the hooks- both the aesthetic aspect and the shape of the hooks-. This indicates that there is a misalignment between consumer’s ideal hook and that marketed by Commandâ„ ¢. Commandâ„ ¢ could focus on promoting its hooks based on the top 2 attributes consumer’s go for when purchasing hooks, thus positioning itself as consumer’s ideal hook. From the above graph, we identified that most people use hooks in bathrooms and kitchens. Commandâ„ ¢ has focus on conveying to consumers the use of its products in these areas, and it’s substantiated by the display seen in HomeFix at Marina Square elaborated on later. From the graph, a significant number of respondents use hooks in the living room. Commandâ„ ¢ could explore how it can further encourage the greater use of hooks in this area to increase household penetration of its products. Commandâ„ ¢ could also explore the idea of bundling Commandâ„ ¢ hooks with the successful 3M â€Å"Post-It ®Ã¢â‚¬â„¢s† to reach out to office users. In summary, the misconceptions consumers have towards mounting and fastening needs can be translated into problems to address or opportunities for Commandâ„ ¢ to tap into. 4. 3 Categorisation of consumers There are 2 main attributes- design and durability- which consumers look for in their ideal hook and this play a role in motivating their purchase of hooks. Hence, we would divide consumers into 2 main groups: Innovalist and Functionalist. Innovalist: Consumers who are looking for design and creativity when they purchase products. They desire to be different from the rest. They tend to go for products that stand out and they are willing to try new things. This group of consumers will tend to be more price inelastic. Functionalist: Consumers who are concerned about functionality when they purchase products. They are not concerned about design, but more on durability of hooks. For them, hooks are mainly used to hang things and do not serve any other purpose. This group of consumers will tend to be more price elastic. 4. 4 Effectiveness of current BTL strategies BTL strategies serve to complement the above-the-line (ATL) strategies used by Commandâ„ ¢. BTL strategies are designed to target more specifically to the target audience and to get consumers to purchase our product. The BTL strategies play a significantly crucial role in differentiating Commandâ„ ¢ from others. From our primary research, the results obtained shed light on the effectiveness of Commandâ„ ¢Ã¢â‚¬â„¢s current BTL strategies. This chart shows that Commandâ„ ¢Ã¢â‚¬â„¢s in store advertising is effective, as 74% respondents know about Commandâ„ ¢ through newspapers, magazine and whilst shopping. However, this is not a significant number and more can be done to increase the impact BTL strategies have on the target group. This chart shows that Commandâ„ ¢Ã¢â‚¬â„¢s in store advertising is effective, as 74% respondents know about Commandâ„ ¢ through newspapers, magazine and whilst shopping. However, this is not a significant number and more can be done to increase the impact BTL strategies have on the target group. Non-users of hooks are less aware of Commandâ„ ¢ compared to users of hooks. This shows that Commandâ„ ¢ is one of the top brands associated with hooks, but more can be done to increase non-user’s awareness of Commandâ„ ¢ hooks; to establish their presence in non-user’s evoked set. Non-users of hooks are less aware of Commandâ„ ¢ compared to users of hooks. This shows that Commandâ„ ¢ is one of the top brands associated with hooks, but more can be done to increase non-user’s awareness of Commandâ„ ¢ hooks; to establish their presence in non-user’s evoked set. 4. 4. 1 Primary Space For majority of the DIY stores patronized, Commandâ„ ¢ products have a whole shelf space dedicated to it and could easily be distinguished from the rest of the brands. This offers Commandâ„ ¢ a certain level of publicity when shoppers are in the store. When Commandâ„ ¢ products are placed together as a whole it is very striking and distinguishable, attracting shoppers’ attention easily. At the other stores including DIY stores, Commandâ„ ¢ products are placed at the left column, hence may not attract much of consumers’ attention in comparison to products place in the center column. General hooks classified according to different colours and shapes Different sizes: small, medium, big Bathroom accessories, kitchen General hooks classified according to different colours and shapes Different izes: small, medium, big Bathroom accessories, kitchen In stores where a shelf is not fully dedicated to Commandâ„ ¢ products, the brands were divided into the respective rows and organised accordingly in a columns as shown in the figure below. Figure 9 Figure 9 Also Commandâ„ ¢ has made use of temporary cardboard shelves, which are placed near the mounting and fastening section, as seen in HomeFix Compass Point. However, these shelves are tucked at a corner, facing into the store and can only be viewed when one is at the corner where Commandâ„ ¢ hooks are. It is not strategically placed and thus the full potential of the effectiveness of such temporary shelves are not fully maximized, thereby losing the opportunity it have in influencing consumer’s purchase decision. We took into consideration the possible space constraints faced in the store as a possible limitation of its effectiveness. 4. 4. 2 Secondary space It is observed that a more interactive advertising was used in HomeFix at Marina Square – display of a glass cabinet which illustrates how of Commandâ„ ¢ bathroom accessories can be used in the bathroom- . This cabinet is effective as it is prominent, interactive and engaging, teasing consumer out of their boundaries when purchasing a low-involvement product. Shoppers’ attention is attracted and they are more inclined to go closer to the display. Furthermore, it acts as a visual aid, creating imagery in shopper’s mind. Shoppers are encouraged to visualize themselves using Commandâ„ ¢ products at home, leading to them forming a positive bias, as they can clearly picture how Commandâ„ ¢ products can play a part in their life. When they anticipated satisfaction in using the products, the vivid imagery they had earlier would sway consumers’ in their formation of preference, influencing their purchase decision. 4. 2. 3 Print Ads During our primary research, we were not able to find many local print advertisements solely on Commandâ„ ¢. We managed to find an image of 3M’s advertisement on the front page of a â€Å"Today† newspaper and another advertisement, which had â€Å"3M† in huge font, while â€Å"Commandâ„ ¢Ã¢â‚¬  was just a small logo in the bottom right corner. In consistencies in advertisements like these have led to consumers’ confusion and the inability to differentiate between Commandâ„ ¢ hooks and ‘3M hooks’. Our recommendation would be based on overseas print advertisements by Commandâ„ ¢ and the advertisements we found on 3M and Commandâ„ ¢. 4. 2. 4 Promoters We did not notice any promoters when we conduct our primary research. Based on our secondary research, we found pictures of Commandâ„ ¢ promoters. The promoters did not have a noticeable dress code which allows them to be easily identified in the store. Promoters play an important role in creating public interest and increase product demand. They are the source of information shoppers can turn to when in doubt, helping in shopper’s decision making process. We are not able to analyze this aspect of BTL in depth due to the lack of primary research available. 4. 2. 5 POSM The use of the well known local celebrity Bryan Wong has been effective in reaching out to consumers and possibly encouraging them to be more innovative in the area of home decor. This is can be attributed to his influence in the well-received programme, the â€Å"Home Decor Survivor†, which he has co-host for the past 4 seasons. He is known for his creativity and knack for being innovative. His good reputation, and the high level of reliability and credibility he established throughout the seasons, was a convincing factor for consumers who trust his advice and choice. Furthermore, the use of his pictures on Commandâ„ ¢ in-store advertisements has influenced consumers and serves to remind them that Commandâ„ ¢ products are the best in the market. 5. 0 Recommendations These recommendations are specifically designed to target the 2 categories of consumers we have identified earlier. Using the insight gained from our results and findings about the gist of the associative networks- the linkages between the various concepts- consumers have, our recommendations are proposed with the aim to form the linkages which we want consumers to have when Commandâ„ ¢ comes to mind. We propose 3 different BTL strategies that Commandâ„ ¢ can focus on to inform, raise awareness and increase adoption rate. Table 2 Overview of 5 BTL Strategies Consumer/BTL| Primary Space| Secondary Space| POSM| Print Ad| Promoters| â€Å"Innovalist†| â€Å"Strategising Space Allocation†| â€Å"The Road To Commanding Success†| | â€Å"Visuality Is Key†| | â€Å"Functionalist†| | | | | | . 1 Primary Space Commandâ„ ¢ should occupy shelves at eye levels in outlets where it does not occupy the full shelf as research has shown that products placed at the eye levels get the most attention from shoppers though it does not help in improving the evaluation of the b rand (Eric T. Bradlow, J. Wesley Hutchinson, Pierre Chandon & Scott H. Young 2009). In addition, securing a larger shelf space is helpful in â€Å"increasing brand sales even when the price and location of the products remain unchanged† (Eric T. Bradlow, J. Wesley Hutchinson, Pierre Chandon & Scott H. Young 2009). 5. 1. â€Å"Strategizing Space Allocation† Initiative Commandâ„ ¢ should use words or attributes which Functionalists look out for in their purchases and include it in their in-store advertisements in order to capture their attention and spur them to purchase. Furthermore, Commandâ„ ¢ can explore using the temporary displays more efficiently, by strategically placing them in a manner that would attract the most attention from shoppers. Also, the design of posters found at the top of the temporary shelves can be change as consumers are currently unable to associate them with Commandâ„ ¢ when they view the posters from afar. A sample of this poster is attached in the appendix. We propose that Commandâ„ ¢ expand their shelf space, especially utilizing the eye level ranks and to craft and place its temporary shelves strategically within the space constraints faced in stores, in order to enhance its visual appeal and brand recognition among its consumers. 5. 2 Secondary Space 5. 2. 1 â€Å"The Road to Commandâ„ ¢ing Success† Project This is an interactive road show to increase level of brand awareness and engage consumers in understanding Commandâ„ ¢Ã¢â‚¬â„¢s range of products and how the USPT works. The road show targets both the Innovalists and the Functionalists through 4 activities at 2 different locations. A brief overview of the project is shown in the table below. Table 3 Overview of â€Å"The Road To Commanding Success† Project â€Å"The Road To Commandâ„ ¢ing Success†| | A| B| Venue| Central: * Outside Ngee Ann City * Inside CityLink| Heartland: * Pasir Ris * Tampines * Bedok| When| January 2011 (Before Chinese New Year); 2 weekends; 11am-9pm| Type| Stationary| Mobile (Moves from 1 location to the next)| Others| Media invited to cover event at different venues| Activities| * â€Å"What can you hang? Contest – Ongoing * â€Å"Come and organize! † Contest – Every hour * â€Å"Sketch your idea! † Contest – Ongoing * Live Advertisement (CityLink only) – Ongoing| 5. 2. 1. 1 â€Å"What can you hang? † Contest Participants will be invited onto stage to give a creative answer on what can be hang on Commandâ„ ¢ ’s hooks. Answers will be projected onto a screen on the stage. Viewers can vote for the idea they find most creative and the top 10 winners of the day will walk away with a Commandâ„ ¢ hamper (a full range of Commandâ„ ¢ hooks) either at the road show or at 3M’s office at Yishun. This aims to engage the consumers by involving them in brainstorming about what Commandâ„ ¢ hooks can offer them. In addition, this contest enables Commandâ„ ¢ to get inspirations for future design and improvements to be made to their products by finding out how consumers wish to use Commandâ„ ¢ products. 5. 2. 1. 2 â€Å"Come and organize! † contest Participants will be given a range of common household items (umbrella, keys, towel etc) and Commandâ„ ¢ hooks. They will be tasked to organize all these using Commandâ„ ¢ hooks within 5 minutes, during that time; they are allowed to make changes to the position of the hooks. Viewers will vote for the most creative organizer who will walk away with a mini Commandâ„ ¢ hamper (3 sets of different types of Commandâ„ ¢ hooks). This activity aims to instill in consumers how they can use Commandâ„ ¢Ã¢â‚¬â„¢s hooks and to demonstrate and justify Commandâ„ ¢Ã¢â‚¬â„¢s claim that its hooks can be removed easily and cleanly. 5. 2. 1. 3 â€Å"Sketch your idea! † contest Participants are invited to sketch a creative design of a hook and these designs will be updated on Commandâ„ ¢Ã¢â‚¬â„¢s website and the voting period would last 1 week following the road show. Voting would be done online and the top 10 winners will receive a Commandâ„ ¢ hamper (a full range of Commandâ„ ¢ hooks). This allow Commandâ„ ¢ to understand what the Innovalists want in terms of the aesthetics of hooks which could be a stepping stone for Commandâ„ ¢ to create hooks with new designs. More elaboration is under Future Plans. 5. 2. 1. 4. Live advertisement Commandâ„ ¢ can use the many glass casings along the walkway of CityLink and hire models to stay in the glass casings and act out their lifestyle through using hooks. For example, the actor dresses up as a student and mounts Commandâ„ ¢Ã¢â‚¬â„¢s hooks on the wall, hangs an item, removes the hook and places it at another spot etc. Commandâ„ ¢ can have 3 sets of actors and act out household, office, bathroom scenes which demonstrate how the different types of product can be used in each setting. This would be attention grabbing and interactive, serving to tease consumers about their traditional notion of a road show and at the same time enable them to form a vivid image of how the various Commandâ„ ¢ products can be used conventionally and creatively, creating the perceived need in consumers to purchase hooks. This road show project is effective as it can 1) boost product and brand recognition by 15 times compared to other forms of advertising and 2) achieves a 97% recall rate. 5. 2. 2 â€Å"Is this your room? Start Living! † or â€Å"Tidy Room, Long Living† We propose that Commandâ„ ¢ explore the use of more glass/clear display cabinets similar to that found in HomeFix at Marina Square, bringing the living room environment into the store and showing shoppers how the hooks can be used in the living room. The display would be located in a variety of places, from DIY stores to supermarkets in order to cater to the different consumer profiles who patronize the stores. This would be an effective way to influence shoppers unconsciously and introduce to them how the various Commandâ„ ¢ products can play an important part in the various areas of their homes. The use of the tagline would differ depending on which target consumers Commandâ„ ¢ is targeting. The tagline â€Å"Is this your room? Start Living! † is for Innovalists while â€Å"Tidy Room, Long Living† is for Functionalist. The design of the living room in the display cabinet would be simple, one that encapsulates the essence of a living room. The proposed layout of the display is attached in the appendices. 5. 3 Print Ads 5. 3. 1 â€Å"Visuality Is Key† Instead of using the conventional style of being information oriented, Commandâ„ ¢ should create ads that are more visually appealing by replacing words with graphics. In addition, the choice of words used is critical in distinguishing Commandâ„ ¢ from competitors’ ads. The ads should be structured in a manner that caters to the preferences of our 2 categories of consumers. Specifically words or phrases like â€Å"durable† and â€Å"ability to hold a certain weight† appeals to Functionalists. Innovalist would be attracted to products which appeals to their creativity. Thus, phrases such as â€Å"infinite possibilities† and â€Å"anything; anywhere† appeals to them. Furthermore, the size of the ads should be larger than the current ones and have a high frequency of repetition, for this would increase the level of positive attitude to the brand and the purchase intention (Chanthika Pornpitakpan 2004). However, in order to achieve effectiveness, Commandâ„ ¢ has to vary the ads in order to reinforce its position in consumers’ memory. The ads would be shown approximately every 1-2 months in order to achieve a positive reaction from readers. We have designed different ads to illustrate our point and they are included in the appendix. The location of the various advertisements is shown below. Table 4 Consumer Type| Strategy| â€Å"Innovalist†| Place ads at â€Å"arts centres† eg. Esplanade| â€Å"Functionalist†| Place ads at â€Å"populated places† eg. Bus stops, train stations| 5. 4 Future Plans Our recommendations are designed to educate consumers that Commandâ„ ¢ is superior to its competitors despite their claims to provide the same quality, using the same technology and cheaper offering. To anchor its position as the preferred choice, Commandâ„ ¢ needs to continue developing new innovative products and convey it to consumers in creative means. For the future, we propose that Commandâ„ ¢ introduce its current line of adhesive hooks in an innovative way – having varied shapes and designs and occasion specific designs-. Examples of the shapes Commandâ„ ¢ can explore are shown in the pictures below. Doing so would further differentiate Commandâ„ ¢ from its competitors and boosts its innovative brand image; it also helps to transform the need of buying hooks to a want to buy hooks. Table 4 Examples of Innovatie Hook Designs Pumpkin hooks design for Halloween| Balloon hooks design for Birthdays| â€Å"Ang Bao† hooks design for Chinese New Year| Table 5 Examples of Innovative Hook Designs Table 5 Examples of Innovative Hook Designs 6. 0 Controls & Limitations In the event of a wet weather, the road show may lose some of its attractiveness as shoppers tend to be more reserved in their participation during such situations. The road show would thus not be able to garner the attention it aims to achieve. Singapore being a tropical country, this will be unavoidable as our weather forecast may not be 100% accurate either. The risk could be limited by organizing less road show during the monsoon seasons. In print ads, we are not able to control the environment under which consumers view it. While we may have an advertisement on Commandâ„ ¢, depending on how they peruse the magazine or medium, readers may not be exposed to the ad. Hence, Commandâ„ ¢ might not be able to control the frequency at which one is exposed to its ads. Therefore, print ads will be a long-term rather than a short-term strategy. Commandâ„ ¢ must ensure that they do not waste resources by having aggressive ad campaigns, but stick to an ad every 1-2 months as stated in our recommendation. References 1. Chanthika Pornpitakpan (2004), â€Å"Cross-cultural Differences in the effect of Ad Repetition and Ad Size: Experiments with Americans, Germans and Singaporeans† Journal of Euromarketing 13(2/3), 49-83 2. Company info: http://www. wikinvest. com/stock/3M_Company_(MMM) 3. Creative hook designs: http://wildammo. com/2009/08/07/crazy-and-creative-wall-hooks/; http://freshome. com/2010/05/11/25-of-the-most-creative-wall-hook-designs/ 4. Eric T. Bradlow, J. Wesley Hutchinson, Pierre Chandon & Scott H. Young (2009), â€Å"Does in-store marketing work? Effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase†, Journal of Marketing, 73, 1-17 5. JULIE A. EDELL and RICHARD STAELIN (1983), â€Å"The Information Processing of Pictures in Print Advertisements†, JOURNAL OF CONSUMER RESEARCH, 10, 45-61 6. Kuus Oberecker, Lea M. Wakolbinger and Michaela Denk (2009) â€Å"The Effectiveness of Combining Online and Print Advertisements Is the Whole Better than the Individual Parts? †, Journal of Advertising Research, 360-372 7. LEC : http://www. lecinc. co. jp/english/pr/index. tml 8. Magic Mounts : http://www. magicmounts. com/page4. htm 9. Roadshow Information: http://www. roadshowadvertising. com Appendix Figure 11. The entire shelf space dedicated to CommandTM in HomeFix at Compass Point, SengKang Figure 11. The entire shelf space dedicated to CommandTM in HomeFix at Compass Point, SengKang Figure 12. The shelf with competitor’s products in HomeFix at Compass Point, SengKang Figure 12. The shelf with competitor’s products in HomeFix at Compass Point, SengKang Figure 14. Temporary shelf B in HomeFix at Compasss Point, SengKang Figure 14. Temporary shelf B in HomeFix at Compasss Point, SengKang Figure 13. Temporary shelf A in HomeFix at Compass Point, SengKang Figure 13. Temporary shelf A in HomeFix at Compass Point, SengKang Figure 15. The display cabinet seen in HomeFix Marina Square Figure 15. The display cabinet seen in HomeFix Marina Square Figure 16. The 3M advertisement-collaboration with Giant hypermarts- in Today newspaper Figure 16. The 3M advertisement-collaboration with Giant hypermarts- in Today newspaper Figure 17. The advertisement with 3M in huge font and Commandâ„ ¢ in smaller font. Such advertisements may confuse consumers further, especially when a significant number of consumers are not aware of Commandâ„ ¢ Figure 17. The advertisement with 3M in huge font and Commandâ„ ¢ in smaller font. Such advertisements may confuse consumers further, especially when a significant number of consumers are not aware of Commandâ„ ¢ Venues for â€Å"The Road To Commandâ„ ¢ing Success† Project Figure 18. The 3 locations of â€Å"The Road to Commanding Success† Project Figure 18. The 3 locations of â€Å"The Road to Commanding Success† Project Figure 19. The open space area outside Ngee Ann City where â€Å"The Road to Commanding Success† Project will be held Figure 19. The open space area outside Ngee Ann City where â€Å"The Road to Commanding Success† Project will be held | Item| Cost| Miscellaneous| Ngee Ann City Space Rental| $3,900| | CityLink Space Rental| $1,140| | Equipment/Logistics/Transportation| $4,600| â€Å"What can you hang? †| Prizes @ $150/set| $3,000| â€Å"Come and organize! †| Prizes @ $15/set| $300| â€Å"Sketch your idea! †| Prizes @ $150/set| $1,500| Live Advertisement| Labour @ $6/hour| $360| Total| | $14, 800| Table 6. Estimated Cost for the â€Å"The Road to Commanding Success† Project Table 6. Estimated Cost for the â€Å"The Road to Commanding Success† Project Figure 21. Example of proposed print ad A Figure 21. Example of proposed print ad A Figure 20. Example of proposed print ad B Figure 20. Example of proposed print ad B Figure 22. Transportation of road show materials for Heartlands Figure 22. Transportation of road show materials for Heartlands Our Observations The questions we used to guide us in our observations to ensure a certain level of uniformity among all the observations 1. The estimated age of the consumer. 2. Consumer’s actions in the deciding process : * Which products they picked up * What kind of hooks does the shopper intends/ considering to purchase? What did they do with the product picked- flipped it over to read the details etc- * What products were they looking at? * Was the shopper influenced by any BTL strategies used by Commandâ„ ¢? 3. How long the deciding process takes 4. Shop’s staff actions during this process, if any. 5. Observe the BTL strategies employed by Commandâ„ ¢, if any. Observation #1. L ocation: HomeFix Compass Point Date: Done on the 25th September 2010 Time spent: 1 hour Observed an approximately 30 year old Chinese lady. She went to the Commandâ„ ¢ products first and spent a reasonable amount of time there (about 10 minutes). She took up the hooks for kids, which has Walt Disney designs, at the bottom shelf and the general hooks. She walked away to the shelf displaying competitor’s products, took up the metal hook by Sellery which cost $1. 60 and kept on holding onto it while she glance at the other hooks on display. She took up the wooden hook by LEC-which requires glue for installation- and cost $2. 90. It can carry a maximum load of 3kg. She flipped to the back of the packaging to read the instructions and lingered for a while before placing the LEC back. She also took up the concrete hook by Double-G. In the end, she bought the Sellery hook. She missed the temporary display by Command 3M as her back was facing it when she was viewing the products in the shelf dedicated to Command products. No sign of metal hooks by command Observation #2. Location: Selffix D. I. Y Store, Jurong Point Date: Done on 30th September 2010 Time spent: 45 mintues I noticed two customers interested in the mounting and fastening section. The first customer knew exactly what he wanted, picked up a cheap brand costing $1. 50 and left. The hooks he purchased where a small hook that came in a set of three and had a â€Å"peal to stick† sign on it. His product awareness either showed he had strong brand awareness or was a routine buyer of hooks. The second customer was more of a first time buyer. She spent her time comparing brands, reading the information on the packaging and in the end decided to purchase a pair of large hooks. The packaging contained 3 hooks each was worth $2. 50. The consumers’ behaviour indicated that the hooks were for a particular purpose and was after a brand that could support the weight of what she needed to hang. Observation #3. Location: Harbourfront Center Date: 23 September 2010 Time spent: 30 minutes There were a total of 5 customers who purchased hooks during the 30 minutes observation. 1 of them was a female, while the rest were males. They were all wearing office wear and looked in their mid 30s. The males seemed to be in a hurry as they simply came into the store, grabbed a hook and other DIY items before making payment. Out of the 4 males, only one decided to purchase a LEC hook instead of a Commandâ„ ¢ hook. The female customer spent a little more time deciding on her hook purchase. She compared between the large and small sized Commandâ„ ¢ hook. In the end, she decided on the larger one. Survey Questions Q1. Which age range are you in? a) 25-30 b) 31-35 c) 36-40 d) 41-45 Q2. Are you a a) Male? b) Female? Q3. What is the range of your monthly HOUSEHOLD INCOME? a) Less than $4000 b) $4000 – $6000 c) $6001 – $8000 d) $8001 – $10,000 e) More than $10,000 Q4. Do you currently use hooks? a) Yes (Move on the Q5) b) No (Move on to Q8) Q5. What type of hooks do you use and why? (Choose one which best describes your reason) | Design| Durability| Convenience (Ease of removal and setting up)| Re-Usable| Don’t use this hook| Nail-On| | | | | | Adhesive (Removable)| | | | | | Adhesive (Non-removable)| | | | | | Door Hanging| | | | | | Suction| | | | | | Q6. Where do you use the hooks? | Never (Area has NONE)| Sometimes (Area has some hooks)| Always (Area has the most hooks)| Bathroom| | | | Kitchen| | | | Bedroom| | | | Living Room| | | | Office| | | | Q7. What is your ideal hook? (Move on to Q12) | Not Important at all| Somewhat Important| Neutral| Very Important| Extremely Important| Design of hook (Aesthetic)| | | | | | Design of hook (Shape)| | | | | | Ease of Use| | | | | | Re-Usability| | | | | | Durability| | | | | | Brand (Reputation)| | | | | | Price (Affordable Price)| | | | | | Q8. Why don’t you use hooks? a) I make use of other instruments b) It is not part of my lifestyle (Never considered using hooks at all) c) I need to use it, but I have not gone to purchase it d) Others: ____________________________ Q9. Would you be interested in hooks with adhesive strips that can be REMOVED CLEANLY? a) Yes b) No Q10. An ordinary hook which is not easily removable would cost between $2-$3. Would you be willing to pay $4 for a hook with an adhesive strip that removes cleanly? a) Yes b) No Q11. Have you heard of hooks sold by Commandâ„ ¢? ) Yes (Move on to Q18) b) No (Move on to Q21) Q12. Have you heard of hooks sold by Commandâ„ ¢? a) Yes (Move on to Q18) b) No (Move on to Q13) Q13. Do you currently use hooks with adhesive strips? a) Yes (Move on to Q14) b) No (Move on to Q16) Q14. What brand of hooks do you currently use? a) 3M b) Shunmei c) First Choice d) LEC e) Magic Mounts f) Bostik g) IKEA h) Others: _____________ ________ Q15. After removal, rate the extent of damage on the surface. | I do not use this brand| Non-removable| Removes while damaging paint/wallpaper| Removes cleanly| Never tried removing before| 3M| | | | | | Shunmei| | | | | | First Choice| | | | | | LEC| | | | | | Magic Mounts| | | | | | Bostik| | | | | | IKEA| | | | | | Q16. Would you be interested in hooks with adhesive strips that can be REMOVED CLEANLY? a) Yes b) No Q17. An ordinary hook which is not easily removable would cost between $2-$3. Would you be willing to pay $4 for a hook with an adhesive strip that removes cleanly? a) Yes (Move on to Q21) b) No (Move on to Q21) Q18. How did you find out about hooks by Commandâ„ ¢? a) Newspaper b) Magazines c) Friends & Family d) Internet e) Television f) While shopping g) Others: _______________________ Q19. What kind of hooks do you think are sold by Commandâ„ ¢? a) Nail-on b) Adhesive (Removable) c) Adhesive (Non-removable) d) Door hanging (hooks that ledge onto the top of doors) e) Suction f) Others: ___________________ Q20. What other products do you think are sold by Commandâ„ ¢ as well? a) Bathroom accessories b) Door stoppers c) Cord organization d) Computer games e) Furniture f) Others: ___________________ Q21. Which brand of hooks first comes to mind when ADHESIVE STRIPS are mentioned? (Choose one) a) 3M b) Shunmei c) Commandâ„ ¢ d) First Choice e) LEC f) Magic Mounts g) Bostik h) IKEA Q22. Which of the following brands of hooks first come to mind when the description â€Å"REMOVES CLEANLY† is mentioned? (Choose one) a) 3M b) Shunmei c) Commandâ„ ¢ d) First Choice e) LEC f) Magic Mounts g) Bostik h) IKEA Layout Plans for â€Å"The Road To Commanding Success† Project Stage Screen for â€Å"What can you hang? † Contest Wall for â€Å"Come and organise! † Contest Booth for â€Å"Sketch you idea! † Contest Command Products Display Booth Command Products Display Booth Booth for Command Products Booth for Command Products Booth for Command Products Command Staff/ Promoter/ Emcee 25 Meter 30 Meter Stage Screen for â€Å"What can you hang? † Contest Wall for â€Å"Come and organise! † Contest Booth for â€Å"Sketch you idea! † Contest Command Products Display Booth Command Products Display Booth Booth for Command Products Booth for Command Products Booth for Command Products Command Staff/ Promoter/ Emcee 25 Meter 30 Meter Figure 2 General Layout for Central (excluding CityLink) and Heartlands Decorations such as fake flower garlands or drapes Fake Television Set Stereo Set (hung on the wall using CommandTM hooks) Curtains 1-sitter small sofa Pictures /paintings (hung using CommandTM hooks) Table displaying Command Products Table containing Command products and household items for person to set up in the â€Å"room† 2. 5 Meter 7 Meter Decorations such as fake flower garlands or drapes Fake Television Set Stereo Set (hung on the wall using CommandTM hooks) Curtains 1-sitter small sofa Pictures /paintings (hung using CommandTM hooks) Table displaying Command Products Table containing Command products and household items for person to set up in the â€Å"room† 2. 5 Meter 7 Meter Figure 3 General Layout for CityLink 1. 1 metre 1. 1 metre 1. 1 metre 1. 1 metre Figure 4 Layout of Display Cabinet in stores Figure 4 Layout of Display Cabinet in stores Layout plan for Instore Display ——————————————– [ 1 ]. The heartlands in the West and East side of Singapore. The outlets where these observations are done were at Selffix D. I. Y Store, Jurong Point; HomeFix, Sengkang and Harbour Front Centre [ 2 ]. The exact questions we used to guide us in our observations are in the Appendix [ 3 ]. Henceforth, we would refer to this hook as â€Å"Commandâ„ ¢Ã¢â‚¬  hooks, as we would hope to draw insights from respondents’ willingness to purchase hooks exhibiting the listed attributes which Commandâ„ ¢ hooks do. We do understand that in reality, the brand of the hooks may play a role in moderating this purchase intention. [ 4 ]. Advertisements are found in the appendices. [ 5 ]. 80% of consumers are outdoors during this period of time [ 6 ]. The models would include students, housewives and working adults. This is done so as to allow shoppers to be able to relate to them better and visualize how they can use Commandâ„ ¢ products in their lives. [ 7 ]. European Outdoor Advertising Association, Zurich, Switzerland [ 8 ]. Outdoor Advertising Magazine, July 2002

Hrqol Among Road Crash Victims Health And Social Care Essay

Road clang can be defined as the occurence on a route due to the carelessness or skip by any party concerned or due to environmental factor ensuing in a hit that involved at least one traveling vehicle whereby harm or hurt is caused to any individual, belongings, vehicle, construction or animate being and is recorded by the constabulary ( ADB-ASEAN,2004 ) . Road traffic clangs and hurts is a public wellness job worldwide. A study carried out by Pull offing Occupational Road Risk ( manORR ) found out that 8 million employees drive on company concern every twenty-four hours and 250 of them are earnestly injured every hebdomad. In Malaysia, entire figure of route clangs had increased from 24,581 instances in 1974 to 328,264 instances in 2005, making more than 135 % addition of accident instances over 30 old ages. Harmonizing to Cubi-Molla et.al ( 2010 ) , over 50 % of deceases caused by route clangs were associated to immature grownups in the age scope of 15-44 old ages old in the twelvemonth 2004. Victims of route traffic clang may be fatal or suffer from hurts due to the effects of the clang. There is big fluctuation in the badness of hurts. It may change from a minor contusion to severe spinal or head hurt ensuing in wellness position that some would see worse than decease ( Guria, 1993 ) . There are two degrees of effects for non-fatal hurts, which are temporarily and long-run hurt. In some instances, the hurting and agony may go on for the remainder of the victim ‘s life. The quality of life of the individual may be reduces as a effect of the hurt ( Guria, 1993 ) . World Health Organization ( WHO ) defines quality of life as the persons ‘ perceptual experiences of their place in life in the context of civilization and value systems in which they live, and in relation to their ends, outlooks and concerns. Quality of life encompasses multiple life spheres, such as physical wellbeing, mental wellbeing, societal relationships, functional ability and spiritualty. Quality of life is an of import result step in the rating of interventions for a scope of chronic physical and psychological upsets ( Skevington, 1999 ) . In a survey conducted by Aitken et.al ( 2007 ) in Queensland Trauma Registry infirmaries in Australia, it was shown that the participants in the survey were found to hold a markedly lower quality of life overall compared with the Australian normative population. It is besides consistent with findings in international samples of injured people who have suffered from general hurt ( Holbrook, 1998 ) . One of the facets in quality of life is health-related quality of life ( HRQoL ) . It is subjective and relates to the experience and feelings of an single individual. With bettering rates of endurance following route traffic hurts in many states, healthy old ages of life lost due to clangs progressively reflect the prevalence of disenabling sequelae ( Ameratunga et.al. , 2004 ) . Numerous surveies have shown that injured patients are at hazard of hapless quality-of-life results, and may develop psychological jobs in both the short and long footings ( Ukpong et.al, 2008 ) . Harmonizing to Family Doctor.org, post-traumatic emphasis upset ( PTSD ) is a type of anxiousness job. It can develop when one experience or see a traumatic event such as terrible auto clang. Those with PTSD have problem get bying with and retrieving from traumatic events and frequently experience the effects for months or even old ages afterwards. Powerful fear-related memories of the event seems to be a major portion of PTSD. There are significant impacts on households and friends and on the community in general. Harmonizing to healthinfonet.ecu.edu.au. , it is estimated that there are about 100 million households worldwide seeking to get by with the decease or disablement of a household member involved in a route clang. The impact of emotional is enourmous, and the common effects are depression and self-destruction. Another effect of route clang is on the victim ‘s physical status. Based on a research survey conducted by Ameratunga et.al ( 2004 ) , planetary load of route traffic hurts projected to rank as the 3rd prima cause of disability-adjusted life old ages by 2020. Harmonizing to Ukpong et.al ( 2008 ) , physical disfunction and disfiguration caused by some of the hurts may adversely impact the patients ‘ ability to set about their day-to-day activities, lower their temper and sense of self-pride. In a survey conducted by Anderson et. Al. ( 1997 ) , six people from entire of 24 respondents had to moved to another type of lodging because of disablements ensuing from the clang. Besides, route clang besides affect route clang victim ‘s societal life. There was a important decrease of quality of life in the sphere of societal relationships over clip in the injured patients. 29 % of respondents participated in a survey conducted by Anderson et. Al. ( 1997 ) was reported decreased societal activities such as decreased engagement in organisational and clean activities as a consequence of route clang. The fright of traffic and of being involved in clangs can take to reduces societal interaction and coherence as victims remain indoors. This resulted in more sedentary life style with effects wellness effects such as fleshiness and cardiovascular disease ( healthinfonet.ecu.edu.au ) . Other than that, victim ‘s of route clang suffer from fiscal job. Anderson et. Al. ( 1997 ) reported that from their survey it was found that half of the respondents had fiscal job after two old ages of accident because they were unable to return to work any longer, which was due to long-run digest. Peoples who claimed compensation had worse wellness related quality of life, 12 months after hurt, every bit good as describing that their wellness position and disablement were worse from a really early phase after hurt ( Littleton et.al, 2010 ) . Financial job after route clang besides reported by Zaloshnja et.al ( 2004 ) , where pecuniary losingss were associated with medical attention ( such as infirmary, rehabilitation, prescription and accessory costs ) , belongings harm and legal costs. Problem Statement The ground for carry oning this survey is there is limited literature on the results of hurt, including quality of life ( Aitken et.al, 2007 ) . A great trade of authorities clip and investing around the universe has been devoted to route safety in general. Until late, small attending was focused on work-related hurts happening on the route ( Murray, 2008 ) . In add-on, occupational safety and healths specializers have traditionally focused on safety in the workplace or on work sites instead than occupational route safety. The measuring of quality of life provides a utile method of measuring the results of wellness intercessions. 1.3 Research Justification A great trade of authorities clip and investing around the universe has been devoted to route safety. Until late, small attending was focused on work-related hurts happening on the route. Furthermore, occupational safety and wellness specializers have traditionally focused on safety in the workplace or on work sites ( Murray, et.al, 2008 ) . Decrease in HRQoL among employees may impact their work public presentation. With the appraisal of quality of life for those employees who had involved in occupational route clang, it help employees to work as before the clang occur. The finding of HRQoL among occupational route clang victims may help wellness workers in the designation of cardinal countries to aim in planning and monitoring different intervention options. In add-on, steps of HRQoL are going of import in the bar schemes for cut downing the load of hurt. Research Aims 1. To find the prevalence of hapless HRQoL after involved in route traffic clangs. 2. To analyze the impacts on the HRQoL among route traffic clangs victims. 3. To place the badness of the HRQoL among route traffic clangs victims. 4. To measure the long term HRQoL among route traffic clangs victims. Research Hypothesis 1. The prevalence of hapless HRQoL after involved in route traffic clangs are high as the victims are exposed to many effects from the clangs. 2. The impacts on the HRQoL among route traffic clangs victims are physical wellness, psychological, societal relationship and fiscal. 3. The badness of the HRQoL is vary between persons and besides depends on the badness of hurt. 4. The HRQoL of route traffic clangs victims will be improved by clip as they are able to accommodate the new physical status. Chapter 3 Methodology 3.1 Sampling Method Data will be collected from people identified from exigency section registries in three public infirmaries, which are Kuala Lumpur General Hospital, Seremban General Hospital and Melaka General Hospital. Choice of respondents will be based on the undermentioned inclusion standards: 1. Involved in occupational route clang in the last 7 yearss. 2. Occupational route clang victim that age between 18-40 old ages old. 3. Admission to infirmary for futher intervention transcending 24 hours. 4. Reason for admittance is trauma which is due to the route traffic clang and non due to other digest that arise from route clang. After possible respondents had been identified, they will be giving informed consent. Following, they need to reply the questionnaire sing their sociodemographic and clinical information. The same respondents will be follow-up to finish the Part II of the questionnaire within 2 two hebdomads after they involved in the route clang. The questionnaire will be classified into 2 parts: Part I: Sociodemographic and clinical informations Sociodemographic informations – age, gender, educational attainment, employment, matrimonial position and contact information. Clinical information – cause of hurt, site and type of hurt. Part II: Health-Realted Quality of Life Information for HRQoL of occupational route clang victims will be obtained through the Canadian Occupational Performance Measure ( COPM ) , that is conceptually derived from the Canadian Model of Occupational Performance ( Jolles et. Al, 2005 ) . It is designed to mensurate client-identified jobs in self-care, productiveness and leisure. The step is designed to observe alteration in a client ‘s self-perception of occupational public presentation over clip. Tonss are obtained for public presentation and satisfaction with public presentation. The difference between initial and subsequent tonss is a step of result, with a two-point difference in either way bespeaking important alteration. However, respondents should non cognize about their old tonss as this may impact their terminal consequence. They need to rate their public presentation and satisfaction based merely on their current perceptual experiences. Harmonizing to Canadian Assosiation of Occupational Therapists ( CAOT ) , COPM is designed to be used for assortment of disablements and across all developmental phases. In add-on, COPM is a standardised instrument, with a semi-structured interview format and structured hiting method. Change scores between appraisal and reappraisal utilizing the COPM are the most meaningful tonss derived from this appraisal. The step is easy to administrate, taking 20-40 proceedingss. The COPM works really good as an initial appraisal. COPM has been used in more than 35 states and has been translated into over 20 linguistic communications. 3.2 Statistical analysis The Statistical Package for the Social Sciences ( SPSS ) version 14.0 will be used to analyze the information. Probabilities of less than 0.05 were accepted as important.

Gender Discriminations as Portrayed in Budd Schulberg’s “On the Waterfront” Essay

Literary forms reflect most of the time social conditions and scenario. This is because most writers have the gift of being sensitive to their surroundings. A lot of writers have already wrote about the pains of war, the stories of success, and criticisms about the existing flaws of the society. When narrating about war, writers never forget to touch the topic of patriotism. When it is a story of success that they want to write, they always incorporate the keys to success. However, when criticizing the society, most writers focus often on two themes: the struggles between the wealthy and the poor and gender discrimination. For example, in Budd Schulberg’s â€Å"On the Waterfront†, gender criticism is one of the compelling themes the author has presented and embedded in the story. However, unlike other gender-based novels, ‘On the Waterfront† does not mainly focus on one gender but tackles both criticisms pointing to males and females. The novel suggests that gender-defined roles damage both gender along with greed for power. Criticisms on Women In the society that Schulberg has created, the D and D society, women seem to be victims of double jeopardy. Here the women are being discriminated in two levels. First, they are abused as being women in general and second, they are abused by their own society led by Johnny Friendly. In the novel, women already experience household violence, specifically coming from their husbands or other members of the family. For example, Edie, has experienced to be limited by his own father. It could be remembered that Edie’s father wants her to continue pursuing college: â€Å"But Pop, I’ve seen things that I know are so wrong. Now how can I go back to school and keep my mind on†¦ on things that are just in books, that-that-that aren’t people living? † Although one way of empowering women is to educate them, it is more empowering for them to follow their own will and not be dictated by others. Edie’s decision to stay in Brooklyn to search the truth behind the death of his brother could be considered as more rewarding than to attain a degree in college. Her father, on the other hand, might not be aware of what he did. Nevertheless, his action could be considered an act of limiting the rights of women to think and act on their own. Criticisms Against Men Clearly, the novel shows more cases of criticisms and abuse against men than women. Unlike women, men in the D and D society are not victims of two-level criticisms. However, the abuse they experience seems to be as heavy as the abuse those of women. In their society, those who are in power mainly abduct their rights—the members of the mob-connected union, particularly their leader Johnny Friendly. The novel clearly shows how the rights of men to live and to speak the truth were violated. They are not simply hurt physically; they lose their lives once they go against the union. But Schulberg did not stop on that; he even explored the psychology of how men hurt each other’s feelings. For example, one of the biggest conflicts in the story is the dispute between siblings Terry and Charley: â€Å"You don’t understand. I coulda had class. I could have been a contender. I could have been somebody, instead of a bum, which is what I am, let’s face it. It was you, Charley. † (Shulberg p. 266) These lines from Terry clearly shows that it was indeed a hard life for people to live having dispute with their family. Greed for Power Aside from gender criticisms, another theme that is present in â€Å"On the Waterfront† deals with the greed for power. In the story, Schulberg clearly shows how man can become a monster just to achieve a power comparable to that of a god. This universal truth, in reality, also damage both gender. Being greed for power could push a person, regardless of gender, to commit actions that violate both the law and morality. In the novel, killing people and oppressing them just to remain in power is one vivid example. Johnny Friendly, together with other members of the union, is evidently guilty of it: â€Å"You want to know what’s wrong with our waterfront? It’s the love of a lousy buck. It’s making love of a buck— the cushy job— more important than the love of man! † (Schulberg p. 225). These lines from one of the characters in the novel is an attempt to verbalize the problem with the D and D society. People are so absorbed on how to gain power over other people. Thus, one effective way to do this is to gain an incredible amount of money. In summary, â€Å"On the Waterfront† tries to capture forms of abuse that are a result of greed and the need for power. The novel clearly shows, through the character of Johnny Friendly, how man can be blinded by his constant pursuit for money and power. Generally, it is the greed for wealth that a person could lose his sense of what is right and what is wrong. To dream of becoming rich is not a bad dream. It is in the nature of man to look for ways on how to improve himself and his condition. But when the dreamer let himself to be carried away by the grandiosity of wealth, the dream will suddenly turn into a nightmare. As a result, greed for money and power both damage men and women. Both are threats to the rights and freedom of people. Moreover, it is a stain of our society, Work Cited Schulberg, Budd. On the Waterfront. Pennsylvania: Continuum Intl Pub Group, 1985

Different types of advertising Assignment Example | Topics and Well Written Essays - 500 words

Different types of advertising - Assignment Example This "Different Types of Advertising" essay outlines seven various types of ad, their functions and attributes. Institutional advertising focuses on projecting ideas, benefits, as well as, philosophies of a particular business. Fundamentally, the promotional messages aim at building a positive image, enhancing a reputation, and creating goodwill as opposed to promoting sales (Shah & D'Souza, 2009). In essence, the organizations employ institutional advertising as a marketing strategy. Notably, institutional or corporate advertising tends to create positive public relations. Non-profit advertising entails reaching customers to participate in certain programs. Non-profit organizations such as associations, foundations, museums, charities, and hospitals solicit for financial assistance and membership through this type of advertising (Moriarty, Mitchell, & Wells, 2011). Primarily, non-profit advertising entails creation of slogans and logos, as well as, development of campaigns through t he media to popularize the organizations to the public. Public service advertising targets the general population. The design of the advertisement is to educate and inform the public rather than promoting or selling products and services. It is noteworthy that the seven types of advertising differ markedly. Notably, each type of advertising seeks to attain a certain goal. Brand advertising aims at increasing consumer base and sales through creating a brand image and identity in the minds of the public.

Arguing to Persuade Essay Example | Topics and Well Written Essays - 1000 words

Arguing to Persuade - Essay Example Argument to persuasion invites more use of language resources than argument to persuade (Caine 54). A persuasive paper intends to use logic and reasoning to convince others abandon their stands and beliefs and be conformed to the writers views). In this regard, this writing prior to preparation is necessary. There are stipulated steps that, if followed would result to a high performing persuasive paper. To begin with, an author should choose a certain stand (Wachob 34). Before one embarks on convincing others about his point of view, he or she must be sure of what he or she believes. Understanding and analyzing the audience follows; after this, the writer must delve into serious research on the topic. This enables one form concrete decisions, explanations to every statement and also boosts personal confidence and esteem. It is also in this level that one understands the failures of former works in the topic and develops mechanisms to counter them. The research on the topic also helps indentify reliable and legitimate sources of information and experts on the same. From the research plane, one is to develop a hypothesis, a proposition, a claim on the topic. The hypothesis should be debatable, carry with it two opposing ends. One can resort to having a thesis that stands against his or her stand, doing this ensures that the claim is debatable. The next move is to try and extrapolate possible refutations against your stand. This stage can be meant to do two things, prepare one psychologically to defend his or her stand and prepare answers to the refutations citing legitimate and available evidences (Forsyth 23). The next point is to provide concrete reasons for a particulate stand. This can be done by providing evidences by the use of facts, statistics from dependable sources and by the use of illustrations and examples. There are elements of a good persuasive writing. There should be order of how things get presented. This allows a clear flow of information witho ut conflicting of ideas, facts and truths. To start with is the introduction of the paper. This part gives an oversight of the paper and should not to be too lengthy. Terminologies in the topic of the paper should be defined and be explained at this point. Explanation of the background of the paper can also be given in the introduction (Caine 64). In the end of introduction, the claim should be introduced in a clear and precise way. The thesis can tell the reader the actual topic of the paper and the organization of the paper After introduction and having stated the thesis, the next thing in line is defending the thesis by providing evidences. This happens in the body of the paper and should take a minimum of three paragraphs. The thesis carries the whole paper. At this point, it is healthy to have the extrapolated refutations in the fingertips so as to start countering them from the very first defense. The paragraphs should also be arranged in accordance with the weight of the evid ences, starting from the beast to the least. The last statement of the paragraph should also be able to link with the next paragraph in a manner that embraces a perfect flow of information. (Wachob 39) After a perfect statement of the writers evidences, the paper should proceed to a new paragraph or segment that purely focuses on refutations. Since the writer communicates through writing, he or she is denied the chance of getting

The case study of FoxConn Essay Example | Topics and Well Written Essays - 2000 words

The case study of FoxConn - Essay Example In recent times, Foxconn has hit headlines for the right and wrong reasons. This paper is a case study analysis of Foxconn of the company’s compliance with the Principles of the UN Global Compact in a wide range of areas such as human rights, labor rights, environment, and anti-corruption. In terms of upholding human rights, the company has failed miserably. This is because it is has been widely reported that a number of serial suicides have happened in its factories both in Taiwan and China. However, most the information collected by independent sources indicates that the deaths have mainly occurred in the Shenzhen factories (Noronha 2013). The independent sources include media reports and independent investigation reports from various non-governmental organizations. These reports delved into the living and working conditions of the employees, health and safety, compensation, working hours, and workers’ communication with management. According to news reports, a total of 18 deaths were reported from January to November 2010 in Foxconn’s Shenzhen factories. These events amounted to abuse of human rights and they raised wide public concern about working conditions in Foxconn’s factories. In recent times, the company has been labeled as a sweatshop. In addition, the company has earned a toxic reputation for the militaristic labor discipline in its gargantuan factories. The extent to which the company has registered a string of deaths among its workers has focused international scrutiny on its Longhua factory campus in Shenzhen, which has an army of 400,000 employees. A majority of these employees are migrant youths from China’s hinterland (Mullally 2015). The deaths that occurred between 2009 and 2010 and dozens of others narrowly averted are often considered to be as a result of the brutal labor conditions, heightened by an oppressive desire brought on by the sharp market

Final Exam Essay Example | Topics and Well Written Essays - 750 words

Final Exam - Essay Example Word documents are acceptable by the system, uploaded documents can not be graded automatically and thus create major problems. Save the attachment (.doc) or copy and paste the quiz and the answer sheet to your word processor. Enter your answers directly  into your word processor version. When you have finished entering your answers, save your answers to your computer (always keep a copy of your work).   To submit your exam, please go to your Assignments Folder and click on the tab for FINAL EXAM. Copy and paste your exam answers into the text box and click on "Submit For Grading." (Attachments are acceptable but try copying and pasting first, let attachments be your last resort). Using the Rich Text Editor (RTE) will help preserve the formatting of your answer sheet; consult the Help Desk if you need help with installing or using the RTE. (In the upper right-hand corner of your screen, see Options, then Account Preferences to enable the RTE.) If you have any questions please con tact WebTycho support line! Q. 1 – 40: Objective-Type Questions (1 point per question) Please use alphabet answers where applicable. 1. D 2. D 3. A 4. C 5. D 6. B 7. B 8. E 9. C 10. B 11. A 12. B 13. C 14. D 15. D 16. A 17. A 18. C 19. A 20. D 21. A 22. A 23. C 24. E 25. D 26. A 27. D 28. B 29. D 30. A 31. L 32. J 33. C 34. N 35. D 36. H 37. I 38. M 39. F 40. K Essay Questions (10 points each). Choose and answer only six (6) essay questions. If you answer more than six, only the first six will be graded. Essay # 2 A)- Five structures present in a human knee joint are; i- Patella ii- Bursae iii- Meniscus iv- Articular Cartilage v- Joint Cavity B)- Two types of arthritis are described below: Osteoarthritis, also called degenerative joint disease, usually occurs in elderly people because of normal wear and tear. Although it appears to be a natural result of aging, such factors as obesity and repeated trauma can contribute to the disease. Osteoarthritis occurs mostly in joints us ed in weight bearing, such as the hips, knees, and spinal column. It involves breakdown of cartilage and narrowing of the joint space, with growth of bone spurs at the edges of the joints. The disease can be avoided by staying active and getting exercise to help maintain the joint and overall movement. Rheumatoid arthritis is a crippling condition characterized by joint swelling in the hands, the feet, and elsewhere as a result of inflammation and overgrowth of the synovial membranes and other joint tissues. The articular cartilage is gradually destroyed, and the joint cavity develops adhesions so that the joints stiffen and ultimately become useless. The exact cause of rheumatoid arthritis is uncertain. However, the disease shares many characteristics of autoimmune disorders, in which the immune system attacks the body’s own tissues. The role of inherited susceptibility is clear. Successful treatment includes rest, appropriate exercise, medications to reduce pain and swellin g, and suppression of the immune response. Essay # 4 A)- The nephron is the basic urine forming unit of the kidney. The nephron regulates the proportions of urinary water, waste, and other materials according to the body’s constantly changing needs. B)- The five parts of nephron are; i- Afferent Arteriole ii- Proximal Convoluted Tubule iii- Distal Convoluted Tubule iv- Loop of Henle v- Collecting Duct C)- The above mentioned parts are located in the following sections of the kidney; i- Afferent Arteriole -- is located in the renal cortex. ii- Proximal Conv

FINAL PROJECT Term Paper Example | Topics and Well Written Essays - 500 words

FINAL PROJECT - Term Paper Example He goes to the court three to four days a week. Now seven years have passed since the start of practice. The interviewee has only one partner in his firm, and he himself fundamentally assumes the responsibility of the firm’s management. He chose this occupation because the work in it is enough to ensure an uninterrupted income. The following text discusses the crux of my discussion with the interviewee. I asked him about 19 questions. What he said in reply to those questions is mentioned in the text below: To possess the basic skills as an associate in a firm, one needs to have basic understanding of legal precedents, the ability to manage a heavy caseload, and the ability to behave professionally in court.  The firm assigns responsibilities to the personnel according to the volume of work and the individualistic capabilities of individuals. Time management is compulsory for success of an insurance litigation lawyer. The interviewee said that he has developed interest in his field over the course of time. He was not very optimistic about it in the start, through with time, the routinely issues grabbed his attention. The interviewee said that in order to maintain a good clientele in this field, the employees must have good rapport with the customers.

Developing and Managing YourMoshas Key Marketing Relationships Essay

Developing and Managing YourMoshas Key Marketing Relationships - Essay Example More recently during 1970’s and 1980’s the most significant trends included increasing global competition greater demand for quality and process improvement, shorter product life cycles and the need for a more flexible work force. In 1990’s the most impact trend was the rapid emergence of the Internet. With 50 million people connected in only 5 years, the Internet has become the most rapidly accepted communications medium ever. Initially, the Internet’s potential seemed limited to its function as a dating network but that is no longer the case. The Internet is a sales and distribution channel and is facilitating e- commerce, the ability to do business over the web. It is further enabling the integration of previously isolated information and music industry components. This integration of data, content, storage, networks, business applications and consumer devices is facilitating the convergence of consumer electronics, television, publishing, telecommunica tions and computer business sectors. Technology is shifting power to buyers e-commerce is changing the channels through which consumers and business have traditionally bought and sold goods and services. It provides sellers with access to a global audience, the ability to operate with minimal infrastructure, reduced overhead and greater economies of scale; consumers with a broad selection, convenience, and competitive pricing. Consequently, a growing number of consumers are embracing the web, buying products and services etc.

The Holiday of Yom Kippur, and Ramadan Essay Example | Topics and Well Written Essays - 1500 words

The Holiday of Yom Kippur, and Ramadan - Essay Example Despite the international tension and dividing events, some people among the Muslim and Jewish community still attempt to seize this occasion of similar holidays to narrow this gap in order to reach across the political divides to find a common ground, even if it is through the spiritual links between the religions of both communities. The Holidays of Yom Kippur and Ramadan both have spiritual roots, yet for different religions. Yom Kippur is a Jewish holiday whereas Ramadan, which ends with eid-ul-fitr, is for Muslims (Blass 22); both of these involve fasting but in different patterns. Each of these holidays is in a period which is not fixed in the Gregorian calendar; rather, it has roots in their traditional calendars. Both Muslims and Jews follow a lunar calendar, yet their calculations are not the same. This determines the fact the Yom Kippur, the holiest holiday for Jews, falls during the Muslims holy Month of Ramadan only once in almost three decades. The literal meaning of word Yom Kippur is the Day of Atonement. This Jewish holiday begins 10 days after Rosh Hashanah. The Biblical reference to this holiday is â€Å"You should do no work throughout that day. For it is a Day of Atonement ("Yom Kippur") on which expiation is made on your behalf before the Lord your God. Indeed, any person who does not practice self-denial throughout that day shall be cut off from his people " Leviticus 23:27. Ramadan, on the other hand, is the 9th month of Islamic calendar (Cornell 21). It is compulsory for all adult Muslims as the month of fasting. It is said in the Quran: â€Å"O you who believe, fasting is decreed for you, as it was decreed for those before you, that you may attain salvation† Al-Baqara [2:183]. Yom Kippur is a 25 hour fast, this holiday ends in a day (Escobar 53), whereas Ramadan is a whole month of fasting from dawn till sunset everyday. Both of these, although, are celebrated according to the Jewish and the Islamic calendars. Since both of these

Background to Media Plan of Unpackaged Grocery Retailers Essay

Background to Media Plan of Unpackaged Grocery Retailers - Essay Example â€Å"Media planning  - is the choice of optimal channel advertising (advertising contacts), conducted in order to maximize the effectiveness of advertising campaigns† (What is a Media Plan? n.d.). Situation Analysis: About Unpackaged and its Products: Unpackaged, is an organic grocery store set up locally in North London in the year 2007. (Unpackaged: Using Less Wasteful Packaging n.d.). It makes use of the design which helps its local customers to purchase products using less wasteful packages, and thus helps them to remain more eco- friendly. Unpackaged sells environmentally friendly standard mass items such as grains, sugars, flours, spices, and the traditional grocery products like oil, milk, eggs, cheese, wine, and beer. â€Å"Unpackaged was founded in 2006 by Catherine Conway,† who recognized that it is important to work with designers to be more successful for the plan of alternative to supermarket shopping† (Unpackaged n.d.). With the aid of design agen cy Conway managed to develop a strong brand and certain new ways of shopping. Unpackaged began its operation â€Å"as a market stall at Exmouth Market† (Easy Tips to Being Greener (and Better off)! 2007) with Conway pointing out the type of grocery people like to buy loose and â€Å"lots of feedback from customers† (Diamond 2012) regarding the reasons behind to stay off from buying Unpackaged products. So they created a jar icon when they remain still in the small business in the market. The business still found it difficult to brand the organization as it removed the essential thing i.e. the vehicle for branding purpose: packaging. Later they designed a flyer that utilizes icons with the same ratios as the unpackaged jar to clarify how the new concept of shopping works. They moved from the stall into the retail shop in the market, and more versions of the icons in gold foil were put on the door, so that everybody who comes into the shop can effortlessly make out how i t will work. The movement of Unpackaged into a shop, intended for a new style of shopping, proved to be popular in the market. â€Å"The mantra of Unpackaged is: Reduce by only buying what you need, Reuse by bringing your containers for a refill, Recycle what you can’t reuse. And†¦ if you can’t reuse or recycle it then don’t buy it!† (Unpackaged Shopping without Packaging 2012). About the Market: The grocery market in UK

Persuasive speech outline Essay Example for Free

Persuasive speech outline Essay Believe it or not, according to choices.com, about 3,000,000 teens drop out of high school each year. That’s approximately 7,000 a day. This is not only hurting their success and the amount of money they can earn, but also the economy of the entire United States. Although some people might think every teen should be able to make the decision to drop out or stay in high school themselves, but teens need to realize the consequences that come with dropping out. When you’re is a young teen you may not be thinking about how your decisions can affect your future, without a high school education you cannot attend college, this will make it harder for you to find a high paying job, let alone a job at all. II. Need Step A. When a person is a young adolescent, they’re thinking about now, not the future, and they may regret the decision to drop out later. ââ€" Most of the teenagers that end up dropping out of high school are thinking about how much they don’t want to be at school or how they cannot handle the workload. ââ€" Sometimes teens have actual trouble in school and going to regular high school isn’t the best option, but they still need to get an education somehow, even if its online classes. In other cases, teens just don’t want to go to high school, and that’s their reasoning for dropping out. They aren’t thinking about their future. ââ€" According to State Representative Martha Waltz of Boston, few, if any, 16 year olds have the wisdom and knowledge to understand the lifelong consequences of ending their high school education at 16

Factors for adolescent depression

Factors for adolescent depression Introduction Adolescent depression is not just a bad mood and sometimes depression. Depression is a serious problem affecting every aspect of life at the age of adolescence. Can be if left untreated, depression in adolescence lead to problems at home, school, drugs, self-loathing, the tragedy of irreversible even violence such as murder or suicide. Fortunately, depression can be treated at the age of adolescence, and concerned parent, teacher, or friend, and there are many things you can do to help. You can learn and symptoms of depression, and expressed concern at the spot the warning signs. Can talk about support and provide the problem go a long way to get back in the teen on the right track. Depression is more than the blues or the blahs, and its more of normal operations and downs of everyday life. When this mood down, along with other symptoms, lasts for more than a few weeks, you may be a case of depression. Depression is a serious health problem affecting the total number of persons. In addition to feelings, you can change the behavior, and physical health and appearance, academic performance, social activity, and the ability to handle everyday decisions and pressures. Fortunately, there is a treatment for adolescent depression, as there is for the treatment of depression in adults. Most teenagers can be helped with psychotherapy, antidepressants, or a combination of both Understanding Depression in adolescence There are a lot of misconceptions about depression in adolescence and that there are teenagers in the year. Yes, the teen years are difficult, but most of the friendships of adolescents with anxiety for a good balance, and success in school or outside activities, and develop a strong sense of self. Occasional bad moods or acting outside the expected, but depression is something different. Depression can destroy the essence of personality in adolescence, causing an overwhelming feeling of despair, sadness or anger. If the occurrence of depression in adolescence actually increase, or are we just become more aware of, and the truth is that the Depression strikes teen in many cases, more than most people think. In spite of the depression and treatment too, and experts say that only 20% of depressed adolescents never receive help. Unlike adults, who have the ability to request assistance on their own, teenagers usually must rely on parents, teachers or other caregivers to recognize their suffering and get them the treatment they need. Even if you have a teenager in your life, it is important to know what depression in adolescence, such as what to do if you place the warning signs. Signs and symptoms of depression Adolescents are confronted with a range of pressures and changes in puberty to questions about who they are and where to fit the natural transition from child to adult can also be that the conflict of the parents, children begin to assert their independence. With all this drama is not always easy to distinguish between moodiness in adolescence and depression is normal. Make things more complicated and adolescents with depression do not necessarily appear sad, do not always withdraw from others. For some depressed teens, symptoms of aggression, irritability and anger more pronounced. The difference between depression in adolescence and adult Could be that depression in adolescents look very different from depression in adults. The following symptoms of depression is more common among adolescents than adults to their colleagues: irritable mood or angry and as noted above, irritability instead of sadness and often the mood of adolescent depression. May be depressed teenager angry, hostile, easily frustrated, or are subject to bouts of anger. Aches and pains unexplained adolescent depression often complain about physical ailments such as headaches or stomach pains. If a comprehensive examination on the body does not reveal a medical reason, and this may indicate that the pain of depression. extreme sensitivity to criticism depressed teens suffer feelings of usefulness, making them extremely vulnerable to criticism and rejection and failure. This is a particular problem for the performance of more than one. withdraw from some, but not everyone although adults tend to isolate themselves when depressed, usually adolescents to maintain at least a few friends. However, adolescents with depression may socialize less than before, and Im pulling from their parents, or start with a different audience. Could be that depression in adolescents can be difficult to detect because of moodiness, irritability, and antisocial behavior, negative and often go withdrawal along with the growth. In younger children, depression can present himself as a morbid preoccupation with death and dying. The child may present with intense fear of separation from a parent or parents and lose interest in participating in the games with other children. You progress through the learning process, one comes to the understanding of depression in a way that allows you to learn how to get depressed children and adolescents, like adults, and how depression can be treated in a similar way. And children and adolescents learn specific skills, and ways of thinking that can a) help lift depression and (b) help to prevent relapse. These skills are taught in some schools already with impressive results. Learn more about this topic as you proceed. Causes Not the causes of depression are well known. Probably a combination of factors of genetic, biological and environmental work. Genetic factors Because depression runs in families, and has a strong genetic component, compelling evidence suggests that depression is a biological phenomenon. The information from family, twin, adoption, and these genetic studies. Studies have found that relatives of patients who suffer from depression and 2-6 times more likely to develop the problem of individuals without a family history. Biological agents Evidence to support the theory that depression has a biological basis. Are closely linked and build on the biological causes of depression to anomalies in the delivery of certain key neurotransmitters (chemical messengers in the brain). These neurotransmitters regulate mood and behavior associated with them. Scientists hope that the identification of mutations of genes that code for the organization of these neurotransmitters, and may eventually be able to predict which patients are more likely to respond to specific antidepressants. The effects of depression in adolescence The negative effects of depression than adolescent melancholy mood. Many of the rebels and the unhealthy behaviors and attitudes of adolescents are in fact signs of depression. See table below for some of the ways in which adolescents work or law in an attempt to deal with emotional pain: Problems at school Can cause depression, low energy and difficulty concentrating. At school, and this can lead to poor attendance, a decrease of the vote, or disappointment in the school the student is really good. Escape Many depressed teens escape from home or talk to flee. These attempts are usually a cry for help. Drug Abuse Adolescents may use alcohol or drugs in an attempt to self-medication depression. Unfortunately, drug abuse does not make things worse. Low self-esteem Depression can lead and intensify feelings of ugliness, shame and failure and the lack of merit. Eating Disorders Anorexia and bulimia, binge eating and U U are the signs of depression often unrecognized. Internet Addiction Teens can go online to escape their problems. But excessive computer use only increases their isolation and make them more depressed. Reckless behavior Depressed adolescents may engage in high risk or dangerous, such as reckless driving, outside the control of drinking and unsafe sex. Violence Some teens with depression (usually the children who are victims of bullying), and become violent. As is the case with the Columbine school massacre, Self hatred and desire for death can lead to violence and homicidal rage. Suicide Adolescents who suffer a severe recession in many cases, think, speak, or do not attract attention suicide attempts. Should always suicidal thoughts or behaviors to be taken seriously. Support at the age of adolescence through the treatment of depression As adolescent depression in your life during the treatment, the most important thing you can do is let him or her know that I was there to listen and offer support. Now more than ever, and adolescents need to learn to express appreciation, or they accepted, and cared for. Can understand. Can live with depression in adolescence is a difficult and draining. Sometimes, you may experience fatigue, rejection, despair and aggravation, or any other number of negative emotions. During this time in the search, it is important to remember that the child is not difficult on purpose. Teenager suffers, so your best to be patient and understanding. Encourage physical activity. Encourage the teenager to stay active. Exercise can go a long way towards alleviating the symptoms of depression, and therefore the search for ways to integrate them in the days of your teenager. Can be something as simple as walking the dog or riding a bike useful Encourage social activities. Isolation and depression is getting worse, and even encourage your boyfriend to see friends and praise the efforts socially. Special Offer to bring teenager with friends or social activities to indicate that may be of interest, such as sports, after-school club, or category of art. Stay involved in the transaction. Make sure your teenager is following all the instructions to go for treatment and therapy. It is very important that your child take any medication as directed. Track changes in your childs condition and call your doctor if symptoms of depression seems to be getting worse. Learn more about depression. Just as you do if your child suffers from a disease, and said he knew very little about, read about depression so you can have an expert. More you know, and you will be better equipped to help your depression in adolescence. Encourage your teenager to learn more about depression as well. Can be read for their help depressed teens aware that you are not alone and give them a better understanding of what theyre going through. Conclusion Could be that depression in adolescents can be difficult to detect because of moodiness, irritability, and antisocial behavior, negative and often go withdrawal along with the growth. In younger children, depression can present himself as a morbid preoccupation with death and dying. The child may present with intense fear of separation from a parent or parents and lose interest in participating in the games with other children. You progress through the learning process, one comes to the understanding of depression in a way that allows you to learn how to get depressed children and adolescents, like adults, and how depression can be treated in a similar way. And children and adolescents learn specific skills, and ways of thinking that can a) help lift depression and (b) help to prevent relapse. These skills are taught in some schools already with impressive results.

Difference between Coasean and Pigouvian Solution to an environment problem

Difference between Coasean and Pigouvian Solution to an environment problem Explain in your own words the difference between a Coasean and a Pigouvian solution to an environmental problem? Which type of solution do you prefer, and why? The Explanation of the Difference between Coasean and Pigouvian Solution to an environmental problem. In a very simple way, Pigouvian solution prefer to use government intervention to solve externality while Coasean solution prefer to use market method to solve externality. In detail: Pigouvian theory is based on the method of modern economics especially based on welfare economics; and Pigouvian theory provides a perspective systematic study of the externality problems. According to Pigouvian theory the marginal private net output and marginal social net output has following relationships: Besides the increasing of marginal private benefits, if other people can still get benefit from the private activities, then the marginal social net benefit is greater than the marginal private net benefits; on the other hand, if other peoples benefit is decreasing due to the private activities, then the marginal social net output is less than the marginal private net output. In the first situation the society will get the Marginal social benefit; in the second situation the will face the Marginal social cost. Actually, Externality is caused by the inconsistency between marginal private cost and marginal social cost. .Without externality, the marginal private cost of production or consumption of an item is equal to the cost of itself. When there are negative externalities, there will cost to compensate these externalities. By adding marginal private cost with the marginal external cost we will get the marginal social cost. On the other hand, when there are positive externalities, the benefits which generated by business activities are not fully occupied by the company, but will also become some external social benefits. Through economic model, Pigou shows that because of the presence of external economic effects, the Pareto optimal allocation of social resource can not be achieved by purely individualistic mechanism. Since there is a deviation among the marginal private benefit and marginal social benefit, marginal private cost and marginal social cost; therefore the maximization of social welfare can not be achieved only through free competition. The Government should take appropriate economic policies to reduce this deviation as much as possible. The proper policy is that: when the marginal private cost is less than marginal social cost ( negative externality ), government should impose taxes; when the marginal private benefit is less than marginal social benefits (positive externality) then the government should provide incentives and subsidies. Pigou believes that by using such taxes and subsidies, the externality problem could be internalized. And such policy is known as Pigovian solution, and the tax is called Pigouvian tax. Pigovian solution has been widely used. In the field of infrastructure, the policy is who invest who benefits; in the environmental protection, the policy is who pollute who pay(a.k.a Polluter Pays Principle PPP). Over the years, the problem of how to internalizeof external effects is dominated by Pigouvian theory. To some extent, Coase theory is developed through the criticizing of Pigouvian theory. Coases critique of the Pigovian solution are focused on the following three aspects. First, the externality is very complex; it is not as simple as one side damages the other side. For example, in the case of chemical factory vs. residents, it is unfair to tax the factory without discussing whether the factory has the right to emission or not. Because, it maybe the case that the factory is established years before any resident areas was setup, and in this case, the factory may have the emission rights(The example of factory vs resident is from Ronald CoaseThe problem of Social Cost, Journal of Law and Economics Vol 3:1(1960)). In order to reduce the emission, perhaps the government should encourage residents purchase the redemption instead of just posing tax on the factory. Second, in the case of zero transaction costs, the Pigouvian tax is absolutely unnecessary. Because in this case, through voluntary negotiation of parties, the optimal allocation of resources can be reached. In th is case, with the help of clearly defined property rights, voluntary negotiation can also achieve the optimal level of allocation just as the same effect through the Pigovian solution, then why should the government intervene? Third, even in the case of non-zero transaction costs scenario, we still need to balance the cost of using government and using voluntary negotiation. Pigouvian solution may be an effective institutional arrangements, it also maybe an inefficient institutional arrangements. According to Coase theorem: If the transaction cost is zero, no matter how the initial definition of property rights is, optimal allocation of resources can be achieved through market; if there is non-zero transaction costs situation, then maybe the institutional arrangements and choice is important, however people still need to do a cost-benefit-analysis of about the government intervention. In order to solve the problem of externality, Coasians market solution could just be as useful as Pigovian solution. Coasian solution shows that even there is a market failure it doesnt automatically means we should use government intervention. Which type of solution do you prefer, and why? I dont prefer either one, I think a mix use of both solutions will be more helpful. ThePigovian theory/solution has some limitations. First, the Pigou theory presupposes there is a function of the existence of the so-called social welfare, and the government is the natural representative of public interest, and the government can perceive the public interest and then choose the right policy to reduce the externalities in economic activity through intervention. However, the fact is that public policy itself maybe flawed. Second, the use of Pigovian solution is based on the premise that the government knows the cause of externalities can calculate all marginal costs or benefits, however it is impossible for any government to obtain all information to make a Pareto optimal allocation of resources. In theory, Pigouvian solution is perfect, but the actual implementation maybe largely constrained. Third, government intervention also makes costs. If the cost of Government intervention is more than the losses caused by externalities, then there is no reason for use to use g overnment intervention .Fourth, the Pigovian solution may cause the rent-seeking activities, which will lead to waste of resources and distortions of resource allocation. On the other hand, the Coasian solution is also limited. The fist problem is that in order to make the Coasian solution work, the market should be developed, however, for many developing countries, the whole economy system is still in transforming, I dont think Coasian solution can work very well without a certain protection level toward property right. Second, the costs of voluntary negotiation transaction need to be considered. The feasibility of voluntary consultation is depending on the size of transaction costs. If the transaction costs are higher than the social benefits, then why should we have such negotiation. Third, the voluntary negotiation is based on the premise that property rights are clearly defined. In fact, some property rights of environmental resources such as property rights are often difficult to define or very costly to define. For the environmental pollution problems, policy makers should consider the characteristics of pollution sources, the different costs of regulatory management and institutional arrangement; they should also consider the degree of maturity of the market and many other conditions. Only through a comprehensive consideration can we achieve a better solution.